Creative Production Pipeline for EyeFly Digital — four stages from brief receipt through ready to launch, with a Needs Revisions branch at the review stage. Applies to both B2B and B2C creatives.

Primary KPI: # New Creatives
Creative Request B2B or B2C
  • Review brief — assign to right pod member and confirm format
  • Set deadline based on client priority and launch date
Brief Received Creative Strategist Assign within 48h
  • Produce per brief — upload draft to shared review folder
In Production Creative Pod 3–5 business days
  • Hook (3s), offer clarity, CTA, brand consistency, placement size, Meta policy
Ready for Review Creative Strategist Review within 24h
Needs Revisions
  • Log revision notes — re-upload with updated version name
  • Deliver to requesting team — update creative tracker
  • B2C → Client Ops · B2B → Akash
Ready to Launch Automations Mgr # New Creatives
Active stage
Terminal branch
Trigger / input
Creative Production Pipeline · EyeFly Digital