Creative Production Pipeline for EyeFly Digital

Primary KPI: # New Creatives
Creative Request B2B or B2C
  • Receive creative request from onboarding, optimization cycle, or strategy review
  • Review client brief: offer, audience, tone, and brand guidelines
  • Assign to the right Creative Pod member (editor or designer)
  • Confirm creative format: video, static image, carousel, or UGC
  • Set deadline based on client priority and launch date
Done when: Creative assigned, brief confirmed, deadline set.
Brief Received Creative Strategist (Johnmark) Assign within 48h
  • Creative production underway per brief specifications
  • For video: script written, footage shot or sourced, editing in progress
  • For static: design concepts created and in review
  • Upload draft to shared review folder
  • Self-review against brief before submitting
Done when: Draft uploaded to review folder and reviewer notified.
In Production Creative Pod (Johnmark) 3–5 business days
  • Is the hook strong in the first 3 seconds?
  • Is the offer clearly stated?
  • Is the call-to-action present and clear?
  • Are brand colors, fonts, and tone consistent?
  • Is the format sized correctly for placement?
  • Does it comply with Meta advertising policies?
Done when: Approved and moved to launch, or revision notes sent.
Ready for Review Creative Strategist (Johnmark) Review within 24h
Needs Revisions
  • List specific revision notes for each item
  • Re-upload with updated version name
  • Resubmit for review
Done when: All notes addressed, new version uploaded and re-reviewed.
  • Package final approved creative and deliver to the requesting team
  • Update the creative tracker: client or campaign, format, type, date delivered
  • For B2C: hand off to Client Ops for upload to client campaign
  • For B2B: hand off to Akash for upload to marketing campaign
  • Note any creative observations to improve future briefs
Done when: Creative delivered to the right team and tracker updated.
Ready to Launch Creative Pod (Johnmark) # New Creatives
Active stage
Terminal branch
Trigger / input
Creative Production Pipeline · EyeFly Digital
Related Infrastructure
⚙ Campaign Performance Infrastructure